Sunday, December 3, 2017

An Experiment with Facebook and Clickbait

The Titanic sank due to a fire?

Originally published on January 9, 2017

With Christmas out of the way and a new semester a week away, I’ve been wracking my brain for a good topic to write about. So I went to a place where I knew I could find a whole list of current news topics: Facebook. Yeah, yeah. Facebook. I know. Not the most reliable fountain of news sources. I took two articles from a particular trending topic because I wanted to see for myself how reliable the sources actually were. Doing 10 seconds of research instead of zero apparently puts me ahead of many reliable national news networks, so I wanted to see what that was like. Basically, how factual are clickbait trending topics I find on Facebook?

What’s the story that caught my eye? Titanic, of course. More specifically, the new revelation that says the Titanic sank not because of hitting an iceberg, but because of an onboard fire that had been slowly burning even before it started that fateful maiden voyage. A documentary shedding light on this new theory was broadcast in the UK on New Year’s Day. Titanic expert and journalist Senan Molony decided to examine closely photographs of marks on the hull that supports the idea of yes, the hull was torn open by the iceberg, but it was already weak to begin with: a belowdecks fuel fire too hot to be controlled that probably would have destroyed the ship before it reached New York, but shh, don’t tell the passengers. This theory is not a new one; back in 2008 Titanic expert Ray Boston suggested the fire started during trial runs. So any way you look at it, Titanic was doomed.

All this information came from an article on the UK online newspaper Independent, and was the first source to show up on Facebook regarding this topic. From what I can see, digging around other parts of the site, it is a legitimate news source. It included links to other articles and even had a video preview for the documentary at the beginning. It’s a pretty solid article, and the kind of thing that should be floating around Facebook. The other article that cluttered the Facebook trending page for this topic was from a website called ViralSuper. Sounds super (ha) reliable! This article was very different from the first, and not just because of the typos and grammatical awkwardness of some of the sentences. It is rather short and contains the bare bones of the information available, less that I provided in the paragraph above. Half of theirs was a quote by Senan Molony. The facts seem more or less accurate and it seems like a good article for someone who wants to skim and get just the facts about a topic. The biggest difference is found in the headlines. Independent includes the phrase “claim experts” while ViralSuper’s headline says it sank due to fire, not iceberg, stating it as fact. I wouldn’t call this clickbait exactly, but a little bit misleading. If one was to just read the headline, they would not be getting the full story.


This was an interesting little experiment and I would definitely try it again. While both sources seemed legitimate, there was clearly a more sophisticated and reliable option. This was a pretty safe topic, but what will happen on more divisive topics? It’s up to us to check before we repost.

No comments:

Post a Comment